Scandinavian firm Tikkurila launches new paint assortment to guard endangered species
Primarily based within the Finnish metropolis of Vantaa, Tikkurila has been producing work since 1862, however her newest assortment of work, Endangered Colours, highlights endangered animals and can donate one euro of every package deal offered to guard the threatened species.
The paint producer has lengthy made merchandise that stand the take a look at of time and climate. Now, Tikkurila seeks to cross-apply this set of safety values to the worldwide disaster dealing with susceptible and endangered species.
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"The purpose of Tikkurila's work has all the time been to guard buildings and furnishings, thus rising their lifespan," says Elisa Markula, CEO of Tikkurila. "With Endangered Colours, this effort extends to essentially the most endangered species on the planet. I believe we are able to elevate consciousness, assist defend endangered animal species and be certain that future generations can take pleasure in a colourful future. "
Nature is in disaster, people threatening over 1,000,000 species, bringing them nearer to extinction at an unprecedented price. And as every species disappears, the world loses every of its pure colours. Tikkurila aspires to boost consciousness of the tough state of affairs of endangered species.
The brand new Endangered Colours assortment is used to protect the colour palette of endangered species. The assortment contains 9 totally different shades, every representing an endangered animal. The names of those 9 work are harking back to the animals they characterize – big panda, orange Siberian tiger, white, snowy owl, grey saimaa seal, brown steppe eagle, grey Gibbon, orange orangutan of Sumatra, Siamese crimson, fish fighter blue and crimson panda.
Designed to be as eco-friendly as attainable, all paints are low-emission and water-based. They’re additionally packed in recycled plastic buckets. That is according to Tikkurila's mission "to supply its prospects with user-friendly and environmentally pleasant options," as acknowledged on the corporate's web site.
Markula additional explains: "High quality, sturdiness and security are our guiding ideas for the collection of uncooked supplies and product growth, in addition to for all our operations. Our purpose is to repeatedly cut back our environmental impression by investing within the growth and promotion of water-based and low-emission paints. "
The Endangered Colours assortment will debut in 2020 on the planet, the primary section to be launched in Russia, China and the Baltic international locations.