Iceland asks vacationers to drink faucet water as an alternative of being bottled

In spite of everything, who wouldn’t desire a glass of "pure iced water filtered by means of lava"?

"Welcome to Iceland, drinks are on us." The slogan of the final Icelandic vacationer marketing campaign is a robust reminder that we should always all drink extra faucet water. With a view to be sure that extra guests distribute disposable plastic water bottles, the Vacationer Board has launched a considerably humorous marketing campaign selling Icelandic faucet water as a luxurious model.

It’s referred to as Kranavatn, which implies "faucet water" in Icelandic. It’s described because the purest and most tasty water on the planet – "pure glacial water filtered by means of lava for hundreds of years".

The marketing campaign follows a survey that discovered that two-thirds of individuals purchase extra bottled water whereas touring at house, and solely 26 per cent purchase refillable bottles on trip. Concern of contamination was cited as the principle motivator (70%) and comfort ranked second (19%). Contamination, nevertheless, shouldn’t be a priority in Iceland. As defined a press launch,

"In distinction to different nations, 98% of Icelandic faucet water shouldn’t be chemically handled and measurements present that undesirable substances within the water are properly under the boundaries, in accordance with the Icelandic Company for the Atmosphere.

Which means that guests can fill their chrome steel water bottles, wherever they’re in Iceland, benefiting from any operational faucet. A Kranavatn model bar will welcome guests to the airport from mid-June and Kranavatn will likely be known as a "luxurious drink" in varied motels, bars and eating places.

Right here in North America, the place bottled water gross sales proceed unabated, this marketing campaign has quite a bit to supply. It’s true that some cities do not need entry to faucet water – and that is deeply regrettable – however the majority of them achieve this and may drink it as an alternative of bottling it, saving cash. cash, setting and well being in a single easy motion.

It is going to be attention-grabbing to see how the Icelandic marketing campaign impacts the quantity of waste generated by its guests and if it’ll see a discount within the years to come back. However this looks like a wonderful concept that different nations ought to undertake, each for vacationers and native residents.

In spite of everything, who wouldn’t desire a glass of "pure iced water filtered by means of lava"?

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